Stepply for gyms and studios

Your members don't cancel their gym overnight. They fade away.

Stepply steps in halfway, between sign-up and cancellation. It connects members, gives them reasons to come back and shows who is drifting away before it's too late.

The problem

The first 90 days decide everything.

New members show up excited, don't know anyone and slowly start skipping. By the time they cancel, the decision was made weeks ago.

  1. Week 1Shows up excited.Comes almost every day, but doesn't know anyone yet.
  2. Month 1Starts skipping days.A meeting, some rain, a tired day. Nobody misses them.
  3. Month 3Already gone.Stopped coming long before asking to cancel.

Why it happens

They train side by side and never meet.

Your gym is full of people with the same schedule, the same goal and the same wish not to give up. But everyone trains alone, headphones on.

And those who train alone quit alone, without anyone noticing. Those who have someone waiting show up.

How Stepply helps

A nudge for those fading away. A stage for those who show up.

For those fading away

Reasons to come back, no pressure.

  • A welcome in the branch group and people on the same schedule to train with
  • Train together: members join a friend's next workout with one tap
  • Comeback challenges with a start and an end, to restart without the weight
  • Missed a day? Nobody finds out. No one is called out for disappearing
For the regulars

Those who always come pull those who come sometimes.

  • Branch groups with the check-ins from the day's workouts
  • Whoever trained the most in the month gets featured on the gym's page
  • Challenges with a prize set by the gym, like a class or a product
  • The regulars welcome the newcomers

What your gym gets

The community happens. You just follow along.

No need to produce content every day. Your own members keep the branch buzzing, and you see what is working.

  • Gym page

    Your branch with photos, hours, events and the workouts done there. Members follow you and find you in search.

  • Branch groups

    A place for members to find each other, plan workouts and show they went.

  • Meetups and big classes

    Events with RSVP. Those who went check in their workout on site.

  • Gym challenges

    You set the length, the activities and the prize, which can be a product, a service or an experience from your gym.

  • Attendance dashboard

    How many days each member trained, who is slowing down, who came back and the busiest hours.

The number that matters

How many days your members actually trained.

Likes don't pay membership fees. On Stepply, a workout counts when the member checks in on the spot, with a photo. So you know who is coming, who slowed down and who came back.

Data is always aggregated. The gym never sees members' conversations or location.

Independent

Your members stay yours.

Stepply doesn't belong to any gym chain. It works for neighborhood gyms, regional chains, studios and boxes, without putting your members inside a competitor.

How to start

  1. ConversationWe get to know your branch, its hours and how your members train.
  2. PilotOne branch uses Stepply for an agreed period, compared with those that don't use it yet.
  3. ResultsYou see the difference in workout days per member and decide, based on the data, whether it's worth expanding to your other locations.

Demo

Want to see how it looks at your location?

In 30 minutes we show you the app, the dashboard and what a pilot at your gym would look like.