Terms of Use

Last updated: February 18, 2026

Welcome to Stepply. These Terms of Use ("Terms") govern your access to and use of the Stepply mobile application ("App"), website (https://stepply.ai), and related services (collectively, the "Platform") operated by Stepply AI LTDA ("Stepply", "we", "our", or "us"), located at Av. Ibirapuera, 2120, Conj. 0142, Indianopolis, Sao Paulo/SP, CEP 04.028-001, Brazil.

By creating an account or using the Platform, you agree to be bound by these Terms. If you do not agree, do not use the Platform.

1. Definitions

  • User: A natural person registered with Stepply to use the Platform.
  • Challenge: A goal-based activity created by users or organizations within the App, which may include a ticket price and cash prizes.
  • Activity: A specific task or action within a challenge that participants must complete.
  • Check-in: A submission (photo, video, or text) by a user to prove participation in a challenge activity.
  • Ticket: A paid entry to participate in a challenge that has a ticket price.
  • Wallet: A feature within the App — not a bank account or financial institution — that displays pending prize and commission amounts owed to the user by the Platform and accumulates redeemable points. Actual payouts are sent directly to the user's own bank account via PIX (on Brazil).
  • Platform Fee: A percentage charged by Stepply (currently 20%) on each ticket transaction as compensation for intermediating the challenge operation. This fee is deducted from the ticket revenue before any other distribution.
  • Creator Fee: An optional percentage set by the challenge creator (up to 50%) that is deducted from the net ticket revenue (after payment processing and platform fees) as compensation to the creator for organizing the challenge.
  • Prize Pool: The remaining amount from ticket sales after deducting payment processing fees, the platform fee, and the creator fee. This amount is awarded to the challenge winner.
  • Organization: A business entity registered on Stepply to create and manage challenges.

2. Eligibility

To use the Platform, you must:

  • Be at least 13 years of age (or the minimum age required in your jurisdiction)
  • Have the legal capacity to enter into a binding agreement
  • Provide accurate and truthful registration information
  • Not have been previously suspended or removed from the Platform

If you are under 18 years of age, you represent that you have your parent's or legal guardian's consent to use the Platform. Users under 18 may not participate in challenges that involve financial transactions (paid tickets or cash prizes) without verifiable parental or legal guardian consent.

3. Account Registration

3.1 Account Creation

To use the Platform, you must create an account by providing your full name, email address, phone number, CPF (Brazilian tax ID), date of birth, and a password. Authentication is managed by our identity provider (Clerk).

3.2 Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must immediately notify us of any unauthorized use of your account.

3.3 Account Information

You agree to provide accurate, current, and complete information during registration and to keep your information updated. Stepply reserves the right to suspend or terminate accounts that contain inaccurate or fraudulent information.

3.4 One Account Per Person

Each person may only maintain one account. Creating multiple accounts may result in suspension or termination of all associated accounts.

4. Challenges

4.1 Creating Challenges

Users and organizations may create challenges within the App. When creating a challenge, the creator defines:

  • Challenge title and description
  • Challenge banner image
  • Activities participants must complete
  • Challenge duration (7, 14, or 30 days) and start date
  • Challenge type: free, sponsored, or competitive with a prize pool funded by ticket sales
  • Ticket price (if applicable)
  • Creator fee percentage (if applicable, for sponsored or competitive challenges)
  • Join method (open or invite-only)

The challenge creator is responsible for ensuring the challenge description accurately represents the required activities, as well as being engaging enough for other users on the platform to be interested in participating. The challenge creator is responsible for managing the challenge, monitoring its progress, participant engagement, reporting any irregularities to Stepply, and organizing real-world initiatives that correspond to the challenge's purpose.

4.2 Joining Challenges

To join a challenge, you may need to:

  • Purchase a ticket (for paid challenges)
  • Request approval from the challenge creator (for approval-based challenges)
  • Receive an invitation (for invite-only challenges)

By joining a challenge, you agree to abide by the challenge rules defined by its creator.

4.3 Participating in Challenges

Participation involves completing activities and submitting check-ins to record your progress. Check-ins may include photos, videos, or text descriptions depending on the challenge rules.

4.4 Points and Scoring

Points are awarded for each check-in submission. The score for each check-in is calculated based on the following factors:

  • Base points: Each check-in earns 1 base point
  • Streak bonus: An additional 0.1 points is awarded for each consecutive day you submit check-ins in the same challenge. If you miss a day, the streak resets
  • Media bonus: Submitting a video awards 2 extra points; submitting a photo awards 1 extra point; text-only check-ins receive no media bonus
  • Activity type modifier: Check-ins for non-primary activities receive half the points calculated above
  • AI relevance score (0 to 5): When media (photos or videos) is submitted, an AI system evaluates the content and assigns a relevance score from 0 to 5, based on how well the submission demonstrates the claimed activity. This score is added to the check-in points after asynchronous processing

The final score for a check-in is:

Formula: Points = (base + streak bonus + media bonus) x activity modifier + AI relevance score

At the end of a challenge, the participant's total score is the sum of all their individual check-in scores. Stepply reserves the right to adjust the scoring formula at any time. Any changes will apply to future check-ins and will not retroactively affect previously scored submissions.

4.5 Disqualification

Challenge creators or Stepply may disqualify participants who:

  • Submit fraudulent or misleading check-ins
  • Violate the challenge rules
  • Violate these Terms of Use

Disqualified participants are not eligible for prizes.

5. Tickets and Payments

Stepply acts solely as an intermediary between challenge creators and participants. Stepply is not a financial institution, payment institution, or escrow service. When a ticket is purchased, Stepply receives the payment on behalf of the challenge operation, retains its platform fee, and forwards the amounts owed to the challenge creator (as commission) and to the challenge winner (as prize). All payment processing is handled by Stripe, a third-party payment processor.

5.1 Ticket Purchases

Some challenges require a paid ticket to participate. Ticket prices are set by the challenge creator and displayed in the App before purchase. All prices are shown in the applicable currency.

Payments are processed by Stripe, our third-party payment processor. By making a purchase, you also agree to Stripe's Terms of Service.

5.2 Platform Fee

Stepply charges a platform fee of 20% on each ticket transaction. This fee is deducted from the ticket revenue before distributing prizes.

5.3 Funds Breakdown

When you purchase a ticket, the revenue is allocated as follows:

  1. Payment processing fees (Stripe) are deducted first
  2. Stepply platform fee (20%) is deducted from the net amount after payment fees
  3. Creator fee (if applicable, set by the challenge creator) is deducted from the net amount after the platform fee
  4. Prize pool: The remaining amount goes to the challenge prize pool

5.4 Cancellation and Refund Policy

You may cancel a ticket purchase under the following conditions:

  • Cancellation window: Within 7 days of purchase
  • Challenge timing: The challenge must start at least 24 hours after the cancellation request

Refund amounts depend on when you cancel:

  • Within 24 hours of purchase: 100% refund
  • After 24 hours but within 7 days: 70% refund

Refund timelines by payment method:

  • PIX: Refunded within up to 5 business days
  • Credit card: The chargeback will appear within the next 2 billing cycles

No refunds will be issued after the 7-day cancellation window has expired, after the challenge has started (if less than 24 hours remain before start), or after the challenge has ended.

5.5 Challenge Removal by Creator

Challenge creators may remove a challenge only before it has started and only if no ticket purchases have been completed. Once a participant has purchased a ticket for a challenge, the creator cannot remove the challenge. This restriction ensures participant funds are protected.

6. Prizes and Payouts

6.1 Winner Determination

At the end of a paid challenge, the participant with the highest total score is declared the winner and receives the cash prize. Participants who left the challenge or were disqualified are not eligible.

In case of a tie (multiple participants with the same highest score), the following tiebreaker criteria are applied in order:

  1. Most check-ins: The participant with the highest number of check-in submissions
  2. Longest streak: The participant with the longest consecutive days of check-ins
  3. Earliest join: The participant who joined the challenge first

Each criterion above awards one tiebreaker point. The participant with the most tiebreaker points wins. If a tie persists after all criteria, the participant who joined the challenge earliest is declared the winner.

If a challenge ends with all participants having zero points (no check-ins submitted), no winner will be declared. In this case, the total amount collected from ticket sales will be retained exclusively by the challenge creator (as commission) and by the Platform (as platform fee), according to the breakdown described in Section 5.3. No prize will be awarded.

6.2 Prize Distribution

Prizes are credited to the winner's Wallet within the App. The prize amount corresponds to the total prize pool accumulated from ticket sales (after deducting fees as described in Section 5.3).

6.3 Wallet and Payouts

The Wallet is a feature within the App that allows you to view pending prize and commission amounts and track your redeemable points balance. The Wallet is not a bank account and does not hold funds.

6.3.1 Wallet Activation

To activate your Wallet and become eligible to receive prize and commission payouts, you must:

  • Provide a valid PIX key and its corresponding key type (CPF, email, phone number, or random key)
  • Have a valid CPF registered on your account

Without an activated Wallet, you will not be able to receive payouts for prizes won or commissions earned from challenge creation.

6.3.2 Payouts

Prize and commission payouts are processed within up to 5 business days and sent directly to your own bank account via PIX using the registered PIX key. No withdrawal request is needed. Stepply is not responsible for payouts sent to incorrect PIX keys provided by the user.

6.3.3 Redeemable Points

The Wallet also displays your redeemable points balance. Redeemable points are granted by the Platform as additional rewards for using the Platform in various ways. The distribution, amounts, and conditions for earning and redeeming points are entirely at Stepply's discretion and may change at any time without prior notice. Redeemable points have no monetary value and cannot be exchanged for cash.

6.4 Taxes

You are solely responsible for any tax obligations arising from prizes received through the Platform. Stepply may be required to report prize payments to Brazilian tax authorities as required by law.

7. User Content

7.1 Content You Submit

By submitting content (check-in photos, videos, text, challenge descriptions, profile information) through the Platform, you:

  • Represent that you own or have the necessary rights to the content
  • Grant Stepply a non-exclusive, worldwide, royalty-free license to use, display, reproduce, and distribute the content in connection with operating and improving the Platform
  • Acknowledge that check-in media may be analyzed by AI systems for activity verification purposes

7.2 Content Restrictions

You agree not to submit content that:

  • Is illegal, harmful, threatening, abusive, harassing, defamatory, or obscene
  • Infringes on intellectual property rights of others
  • Contains personally identifiable information of third parties without their consent
  • Is fraudulent, deceptive, or misleading
  • Contains malware, viruses, or harmful code
  • Promotes violence, discrimination, or illegal activities
  • Is sexually explicit or exploitative
  • Targets, bullies, or harasses any individual

7.3 Content Removal

Stepply reserves the right to remove any content that violates these Terms or that we deem inappropriate, without prior notice. Repeated violations may result in account suspension or termination.

8. Prohibited Conduct

You agree not to:

  • Use the Platform for any illegal purpose
  • Impersonate another person or entity
  • Manipulate or cheat in challenges (including submitting fake check-ins)
  • Attempt to gain unauthorized access to the Platform or other users' accounts
  • Interfere with or disrupt the Platform or its infrastructure
  • Use automated tools, bots, or scripts to interact with the Platform
  • Circumvent any security measures or access controls
  • Reverse engineer, decompile, or disassemble any part of the Platform
  • Create multiple accounts to gain unfair advantages
  • Exploit bugs or vulnerabilities in the Platform (report them to us instead)
  • Use the Platform to spam, advertise, or solicit other users
  • Engage in money laundering or other financial crimes through the Platform

9. Intellectual Property

9.1 Stepply's Rights

The Platform, including its design, features, code, and content created by Stepply, is protected by copyright, trademark, and other intellectual property laws. You may not copy, modify, distribute, or create derivative works based on the Platform without our written permission.

9.2 Trademarks

"Stepply" and the Stepply logo are trademarks of Stepply AI LTDA. You may not use our trademarks without prior written consent.

10. Third-Party Services

The Platform integrates with third-party services (payment processors, cloud providers, AI services) as described in our Privacy Policy. Your use of these third-party services is subject to their respective terms and policies.

11. Disclaimer of Warranties

THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

Stepply does not warrant that:

  • The Platform will be uninterrupted, secure, or error-free
  • Results obtained from the Platform will be 100% accurate or reliable
  • AI evaluations of check-in media will be 100% perfectly accurate
  • Challenges will meet your specific expectations

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, STEPPLY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, OR GOODWILL, ARISING FROM:

  • Your use of or inability to use the Platform
  • Any content submitted by users
  • Unauthorized access to your account
  • Errors in AI-based activity verification scoring
  • Payment processing delays or failures by third-party providers
  • Actions or omissions of challenge creators
  • Technical failures or service interruptions

Stepply's total aggregate liability for any claims arising from or related to the Platform shall not exceed the amount you have paid to Stepply in the 12 months preceding the claim.

13. Indemnification

You agree to indemnify and hold harmless Stepply, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from:

  • Your use of the Platform
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Content you submit through the Platform

14. Account Suspension and Termination

14.1 By Stepply

We may suspend or terminate your account at any time if we believe you have violated these Terms, engaged in fraudulent activity, or for any reason at our sole discretion. We will make reasonable efforts to notify you, except where prohibited by law or where notification could compromise security.

14.2 By You

You may delete your account at any time through the App settings. Upon deletion, your data will be handled as described in our Privacy Policy.

14.3 Effect of Termination

Upon account termination:

  • Your right to use the Platform immediately ceases
  • Any pending challenges you are participating in may be forfeited
  • Earned prizes in your Wallet that have not been withdrawn may be forfeited if the account was terminated for Terms violation
  • If your account was terminated without cause, we will make reasonable efforts to process any pending payouts

15. Dispute Resolution

15.1 Between Users

Disputes between users (e.g., regarding challenge rules, check-in validity, or prizes) should first be resolved directly between the parties. Stepply may, at its sole discretion, mediate disputes but is not obligated to do so.

15.2 Between You and Stepply

Any disputes arising from these Terms or the Platform shall first be addressed through good-faith negotiation. If a resolution cannot be reached within 30 days, the dispute shall be submitted to the courts of Sao Paulo, SP, Brazil.

16. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will:

  • Update the "Last updated" date at the top of these Terms
  • Notify you through the App or by email for significant changes

Your continued use of the Platform after changes are posted constitutes your acceptance of the updated Terms. If you do not agree with the changes, you must stop using the Platform and delete your account.

17. General Provisions

17.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Stepply regarding the use of the Platform.

17.2 Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

17.3 Waiver

The failure of Stepply to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.

17.4 Assignment

You may not assign or transfer your rights under these Terms without our prior written consent. Stepply may assign its rights and obligations without restriction.

17.5 Force Majeure

Stepply shall not be liable for any failure to perform its obligations due to circumstances beyond its reasonable control, including but not limited to natural disasters, government actions, internet outages, or third-party service failures.

17.6 Service Interruptions

Stepply reserves the right to temporarily interrupt or limit access to the Platform, in whole or in part, for maintenance, system updates, security patches, or any other changes deemed necessary for the proper operation of the Platform. When possible, Stepply will provide advance notice of planned interruptions through the App or by email. Stepply shall not be liable for any losses arising from such interruptions.

18. Governing Law

These Terms are governed by the laws of the Federative Republic of Brazil. Any disputes shall be resolved in the courts of Sao Paulo, SP, Brazil.

19. Contact Us

If you have any questions about these Terms, please contact us:

  • Email: [email protected]
  • Address: Stepply AI LTDA, Av. Ibirapuera, 2120, Conj. 0142, Indianopolis, Sao Paulo/SP, CEP 04.028-001, Brazil